Hbr'S 10 Must Reads on Strategic Marketing (With Featured Article 'Marketing Myopia,' by Theodore Levitt) [Audiobook] download free by Clayton M. Christensen

Hbr'S 10 Must Reads on Strategic Marketing (With Featured Article 'Marketing Myopia,' by Theodore Levitt) Audiobook download free by Clayton M. Christensen
  • Listen audiobook: Hbr'S 10 Must Reads on Strategic Marketing (With Featured Article 'Marketing Myopia,' by Theodore Levitt)
  • Author: Clayton M. Christensen
  • Release date: 2013/1/6
  • Publisher: HARVARD BUSINESS REVIEW PRESS
  • Language: English
  • Genre or Collection: Personal Development
  • ISBN: 9781422189887
  • Rating: 7.57 of 10
  • Votes: 642
  • Review by: Miguel Bertram
  • Review rating: 9.73 of 10
  • Review Date: 2018/10/22
  • Duration: 2H51M5S in 256 kbps (44.8 MB)
  • Date of creation of the audiobook: 2018-09-12
  • You can listen to this audiobook in formats: WavPack, WAV, MPEG4, AU, FLAC, WMA, MP3 (compression RZ, RAR, ZIP, TAR.XZ)
  • Total pages original book: 224
  • Includes a PDF summary of 17 pages
  • Duration of the summary (audio): 12M58S (3.4 MB)
  • Description or summary of the audiobook: NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products-and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you're really in Create products that perform the jobs people need to get done Get a bird's-eye view of your brand's strengths and weaknesses Tap a market that's larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review?Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Teams
  • Other categories, genre or collection: Advice On Careers & Achieving Success, Business Strategy, Sales & Marketing Management, Sales & Marketing, Sports Psychology, Management & Management Techniques, Management: Leadership & Motivation, Management Decision Making
  • Download servers: Uploaded, pCloud, Hotfile, FileServe, Dropbox, EliteTorrent, Google Drive, 4Shared, Monova, Microsoft OneDrive. Compressed in RZ, RAR, ZIP, TAR.XZ
  • Format: Paperback
  • Approximate value: 18.94 USD
  • Dimensions: 140x210x20mm
  • Weight: 241g
  • Printed by: Not Available
  • Published in: United States

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