Tell to win: Connect, Persuade, and Triumph With the Hidden Power of Story [Audiobook] download free by Peter Gruber

Tell to win: Connect, Persuade, and Triumph With the Hidden Power of Story Audiobook download free by Peter Gruber
  • Listen audiobook: Tell to win: Connect, Persuade, and Triumph With the Hidden Power of Story
  • Author: Peter Gruber
  • Release date: 2011/1/21
  • Publisher: RANDOM HOUSE USA INC
  • Language: English
  • Genre or Collection: Personal Development
  • ISBN: 9780307587954
  • Rating: 8.13 of 10
  • Votes: 372
  • Review by: Bella Albert
  • Review rating: 9.7 of 10
  • Review Date: 2018/10/28
  • Duration: 3H23M21S in 256 kbps (54.4 MB)
  • Date of creation of the audiobook: 2018-07-11
  • You can listen to this audiobook in formats: AAC, AIFF, MPEG4, WAV, FLAC, WMA, MP3 (compression TAR.LZO, LZ, RAR, ZIP)
  • Total pages original book: 272
  • Includes a PDF summary of 30 pages
  • Duration of the summary (audio): 24M15S (6 MB)
  • Description or summary of the audiobook: Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories - those created with a specific mission in mind - are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: Capture your audience's attention first, fast and foremost Motivate your listeners by demonstrating authenticity Build your tell around 'what's in it for them' Change passive listeners into active participants Use 'state-of-the-heart' technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of 'voices' - master tellers with whom he's shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, 'Mission to Mars' scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you'll know how to craft, deliver - and own - a story that is truly compelling, one capable of turning others into viral advocates for your goal.
  • Other categories, genre or collection: Business Communication & Presentation, Business Strategy, Management & Management Techniques, Biography: Arts & Entertainment, Management: Leadership & Motivation, Advice On Careers & Achieving Success
  • Download servers: Wuala, FileServe, Hotfile, ZendTo, Uploaded, Microsoft OneDrive, FreakShare, Yandex.Disk, Mediafire, MEGA. Compressed in TAR.LZO, LZ, RAR, ZIP
  • Format: Hardback
  • Approximate value: 23.19 USD
  • Dimensions: 156x235x26.92mm
  • Weight: 508.02g
  • Printed by: Crown Business
  • Published in: New York, United States

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